A short film in its entirety, lasting approximately five minutes, which may be live action or animated or a combination of both, together with two of the following three options:
a poster for the film;
a radio trailer for the film;
a film magazine review page featuring the film.
a radio trailer for the film;
a film magazine review page featuring the film.
- RESEARCH MARK SCHEME
Level 4 16–20 marks - Planning and research evidence will be complete and detailed.
- There is excellent research into similar products and a potential target audience.
- There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
- There is excellent organisation of actors, locations, costumes or props.
- Time management is excellent.
- There is excellent skill in the use of digital technology or ICT in the presentation.
- There are excellent communication skills.
- There is an excellent level of care in the presentation of the research and planning.
- POSTER & FILM REVIEW MARK SCHEME (10 Marks for each piece)
- The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
awareness of conventions of layout and page design
awareness of the need for variety in fonts and text size
accurate use of language and register
the appropriate use of ICT for the task set
appropriate integration of illustration and text
framing a shot, using a variety of shot distances as appropriate
shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting
manipulating photographs as appropriate, including cropping and resizing.
Where a candidate has worked in a group, an excellent contribution to construction is evident.FILM MARK SCHEME (40 marks available)The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en sceneLevel 4
editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects
recording and editing sound with images appropriately.
Where a candidate has worked in a group, an excellent contribution to construction is evident.
Marking Criteria for Evaluation
Each candidate will evaluate and reflect on the creative process and their experience of it. Candidates will evaluate their work digitally. The format of the evaluation has some flexibility and its form can be negotiated between teacher and student: it may take place with individual candidates or with the production group as a whole, or each individual candidate or production group may make a formal or informal presentation to the whole class. The teacher must allocate a mark according to the contribution/level of understanding demonstrated by the individual candidate. Each candidate should give a clear indication of their role in any group evaluation and the presentation must be evidenced by the Centre.The four questions that must be addressed in the evaluation are: - In what ways does your media product use, develop or challenge forms and conventions of real
media products? - How effective is the combination of your main product and ancillary texts?
- What have you learned from your audience feedback? How did you use media technologies in the construction and research, planning and evaluation stages?
Level 1 0–7 marks
There is minimal skill in the use of digital technology or ICT in the evaluation.
There is minimal understanding of the forms and conventions used in the productions.
There is minimal understanding of the role and use of new media in various stages of the production.
There is minimal understanding of the combination of main product and ancillary texts.
There is minimal understanding of the significance of audience feedback.
There is minimal skill in choice of form in which to present the evaluation.
There is minimal ability to communicate.
Level 2 8–11 marks
There is basic understanding of the forms and conventions used in the productions.
There is basic understanding of the role and use of new media in various stages of the production.
There is basic understanding of the combination of main product and ancillary texts.
There is basic understanding of the significance of audience feedback.
There is basic skill in choice of form in which to present the evaluation.
There is basic ability to communicate.
Level 3 12–15 marks
There is proficient skill in the use of digital technology or ICT in the evaluation.
There is proficient understanding of the forms and conventions used in the productions.
There is proficient understanding of the role and use of new media in various stages of the production.
There is proficient understanding of the combination of main product and ancillary texts.
There is proficient understanding of the significance of audience feedback.
There is proficient skill in choice of form in which to present the evaluation.
There is proficient ability to communicate.
Level 4 16–20 marks
There is excellent skill in the use of digital technology or ICT in the evaluation.
There is excellent understanding of the forms and conventions used in the productions.
There is excellent understanding of the role and use of new media in various stages of the production.
There is excellent understanding of the combination of main product and ancillary texts.
There is excellent understanding of the significance of audience feedback.
There is excellent skill in choice of form in which to present the evaluation.
There is excellent ability to communicate.
